STARHUB CNY CAMPAIGN 2019

In StarHub's 2019 Chinese New Year Campaign, themed around the Year of the Pig, the goal was to create a dynamic character: a pig dressed in an orange costume, infused with the trending rap music genre.

A charismatic and adorable rapping pig brought to life through three main idents and a cohesive graphic package, blending tradition with modernity in a vibrant celebration of the festive season.