MEDIACORP CHANNEL U LIVE IT UP! BRANDING CAMPAIGN

"活出个性! Live It Up!" served as Channel U's flagship rebranding campaign in 2015, encapsulating a vibrant theme of embracing individuality and living life to the fullest. By championing the mantra of living boldly and authentically, a range of idents was tailored to suit the channel's various time slots, ensuring a seamless integration of this empowering message.