“Train to Busan”VR
Thematic Tour Show
Is a potential game changer. Earlier in 2018, Vividthree has gained access to the intellectual property (IP) rights to develop a virtual reality thematic tour show for the highly popular Korean film, “Train to Busan” in respect of all countries, except for Korea - where Vividthree will develop the master VR content (storyline and VR experience) for the immersive experience.
Vividthree will be creating a 45-minute virtual reality (VR) thematic tour show targeting 14-45 year olds. With the aid of Virtual reality technology, visitors will enjoy a simulative environment into the setting of the film with attractions including
• 5D VR roller coaster ride• Photo opportunity with Zombie
• VR Zombie shooting gallery
• VR escape from Zombie Train
• Zombie fighter energy bar
• Merchandising creatives
“Train to Busan” 부산행 is a critically-acclaimed film that enjoyed huge commercial success when it was released in 2016, grossing more than US$140m worldwide and becoming one of the highest grossing Korean film in Malaysia, Hongkong, and Singapore. Its huge success has also spurred an English remake of the film, further emphasizing the popularity of the film.